VAB Leasing increased cost of leased assets more than in 2,5 times in 2011

"According to the Ukrainian Union of Lessors we continue to hold strong positions in the top 10 leasing companies in Ukraine at the cost of leased assets. Company has a wide fleet of cars and trucks, as well as agricultural and specialized equipment. This allows to offer complex proposals for clients to meet the needs of different scale and specialization. In addition, we offer our customers leasing of used technique, thus expanding the possibilities to find the most suitable solution to meet the requirements and opportunities of customers with different income levels, "- said Lyudmila Zolotaryova, VAB Leasing General Manager.

According to experts, due to changes in legislation and the possibility of obtaining tax credit for the entire cost of the vehicle entities began to use more often leasing services in their practice. This tendency had a significant impact on the leasing market in 2011 and increased competitive of leasing proposals on the financial market. In addition, it has become a stimulus for the development of service component in leasing agreements. VAB Leasing increased share of such contracts in 2 times in 2011.

"In sales promoting one of the most effective strategy, as showed our own practice, have companies that are able to increase its presence through partnership programs with the banks and car dealers. Partnership programs have become a trend of 2011 and will continue to provide the market good sales in 2012, especially in the segment of individuals who are the main target audience for this segment. Common company’s interests involved in joint loyalty programs, and willingness to join efforts to attract customers through the introduction of internal compensatory mechanisms - all this gives you an excellent synergy, because the client receives within such proposals the most favorable terms. I think in the lease sales 2012 affiliate program can increase its share from 3% up to 5% of the total sales of passenger vehicles in Ukraine, while the rate and volume of sales of standard products will largely depend from the presence of positive messages at the financial markets. Herewith, customers will prefer leasing with full service "- predicts the expert.

Reference data